Our Story

At Viren, we're driven by the relentless pursuit of excellence. We face challenges head-on and push past the boundaries standing in the way of our goals. 

 

Viren comes from a passion for both fashion and fitness. Our products are designed to last and to look and feel great because we believe when you feel your best you can achieve your full potential.

As an athlete herself, and an avid wearer of gym clothing, Viren’s co-founder Nadine had a number of boxes to tick when it came to the perfect sports gear. Having bought and worn many items from many different brands, she still struggled to find styles that looked great, fitted perfectly and performed in one place, so she decided to create her own, and Viren was born.

Comfort, style, fit, performance, quality and longevity were all essential elements of the perfect Viren range, and having found two exceptional manufacturers, with many years of experience creating similar products for global brands, she set to work.

Our Fabrics

Product designs that had been years in the making, based on a wish-list for the perfect product, with an independent fabric specialist on board and two highly experienced manufacturers to work with meant the Viren dream could become a reality.

Inspired by bold patterns and graphic prints, and the silhouette of finely tailored garments saw form flattering seaming used to contour and highlight body shapes with an injection of bright colours and brand graphics, setting the Viren style as an easily recognisable brand.

Designing and making the perfect garment however is not just about finding the right fabrics and factories, for us it is also about ensuring the clothes we make are made in factories that respect ethical business practices and treat their workers well and also are mindful of the impact of manufacturing processes on the environment and the potential chemicals used in dyeing and finishing our fabrics are not harmful to the health of either the people making them or to the people wearing them.

All of our products are OEKO-TEX® certified which ensures that no chemicals used in any of the fabric or garment production processes contain any harmful or hazardous chemicals. The finished products are certified, which means that all components, from fabrics and trim to labels, are from certified sources. We have also undertaken additional chemical testing on selected products so that we can, with all confidence, say all of our products are free from chemicals that may harm the end user or the environment.

No harm done

  • Excellence

    We believe that providing something 'good' is not enough. We work hard and put care and energy into every detail to come up with the best products.

  • Dedication

    We believe that if we want to achieve something, we need to put the effort in. Being driven, investing time and believing in ourselves to make things happen.

  • Community

    We believe in the power of community and how sharing inspiration is motivational for personal growth.