Sustainability

 

Stand out while you work out. We know that style and strength go hand-in-hand, so we pour just as much energy into looking good as we do into working hard. 

 

At Viren, we embrace the philosophy of quality over quantity. Our product choices are meticulously considered, and our ranges intentionally kept smaller to avoid contributing to wasteful production. This commitment ensures that each item we offer is thoughtfully crafted, embodying our dedication to quality, sustainability, and ethical practices.

 

We prioritize ethical and sustainable practices within our carefully selected supply chain partners. Our commitment to limiting environmental harms is reflected in our material sourcing, which focuses on protecting the planet and ensuring the longevity of our products. We produce in limited quantities to prevent waste and minimize our carbon footprint.

 

Where we have chosen to use polyester in our range, it is recycled from a traceable post-consumer source which uses up to 59% less energy to produce than virgin polyester, and where we use cotton, we have aimed for organic cotton, which is kinder to the environment by not using synthetic pesticides and fertilisers, as well as not using GM seedstock.  

 

Our product packaging is made from 100% FSC™ Certified paper and is curb-side recyclable. These come from https://www.vela.eco/. Their FSC™ certification shows that the wood input used for the bags comes from responsibly managed forests, and they contribute a portion of their profits to funding ocean research and keeping the world’s oceans safe and clean.

 

Choosing Viren means choosing peace of mind—knowing that you, our suppliers, our customers, and the planet are all cared for.

 

We acknowledge that more sustainable activewear comes at a higher price, but we firmly believe it's a no-brainer to choose better quality, better-made garments that will perform and last as long as you do.

 

As a startup, we are committed to doing things differently, learning from our mistakes, and continuously improving. Transparency is at the core of our journey, and we invite you to join us in making a positive step in reducing your impact on the world by choosing Viren to support you on your fitness journey.